Could the Bamboozle summer music festival be the trippiest event this side of the Magical Mystery Tour? Newly inked title sponsor Nestle USA's Wonka candy seems to be doing its part to position the touring rock show as a real-life walk through the Chocolate Factory. There's even a (sort of) golden ticket!
The candy marketer, known for brands like Pixy Stix, Laffy Taffy and Everlasting Gobstoppers, plans a "one-of-a-kind imagination station" called WonkaVision, where concertgoers can play candy-related games and create artwork that will be posted on Wonka.com. (Is it so far-fetched to figure that fans at a massive outdoor emo, pop and punk show would already have some kind of WonkaVision going on?) The marketer will also roll out an exclusive sneak peek at a new product to the tens of thousands who show up to see Fall Out Boy, No Doubt, We The Kings, Forever The Sickest Kids and Mercy Mercedes at places like the Meadowlands Sports Complex in New Jersey and the Verizon Wireless Amphitheater in Irvine, Calif. The licorice and fruit punch-flavored concoction is called Kazoozles, according to a press release from Wonka and concert behemoth Live Nation, and promises to be "delickoricious."
The sponsor will dole out VIP perks, including Wonka Gold Cards, to some fans, giving them choice seats at the concerts, six months of free candy, a dip in the Chocolate River and a ride in the Great Glass Elevator. Ok, maybe not those last two.
—Posted by T.L. Stanley