Baby carrots prepare to shove sugary candy aside on Halloween

By Todd Wasserman on Tue Oct 12 2010

Scarrots

Does this fall under the heading of "trick" or "treat"? A Bunch of Carrot Farmers and Bolthouse Farms, the people behind this summer's $25 million "Eat 'em like junk food" campaign from Crispin Porter + Bogusky, are launching Scarrots, a bag of 25 single-serve 1.7-ounce bags of baby carrots that are intended for distribution to trick-or-treaters. At the very least, it's a good alternative for the old lady on your block who used to give out apples. It's harder to get razor blades into a bag of sealed carrots.


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