Old Spice guy forced to wear shirt in accepting Emmy for best ad

Is Isaiah Mustafa even more beloved than Betty White? He was this past weekend at the Creative Arts Emmy Awards, beating out the octogenarian for the award for best TV commercial. White was nominated for the Snickers ad that launched during the Super Bowl, but Mustafa and ad agency Wieden + Kennedy took the Emmy for "The Man Your Man Could Smell Like" for Old Spice Body Wash. It's the latest in a growing line of formal praise for a campaign that hit TV like a ton of bricks and became an ongoing viral sensation. (It moved a ton of product, too.) Mustafa, a former NFL player whose six pack is perhaps as well known now as his face, had to keep his shirt on for the event in Los Angeles—"due to the dress code," agency folks told our brother pub, The Hollywood Reporter. Sorry, ladies! Old Spice beat out Absolut vodka's "Anthem" (TBWA\Chiat\Day), Audi's "Green Car" (Venables, Bell & Partners), Snicker's "Game" (BBDO) and Nike's "Human Chain" and Coca-Cola's "Finals" (both also from Wieden).

LG deal means stars have to vacuum the carpet at Spirit Awards

The low-rent indie crowd who attend the Spirit Awards—also known as Oscar's liquored-up, F-bombing cousin—might actually clean their own houses, so this sponsor stunt might not be so far-fetched. Some unnamed celebrity (and maybe a bunch of them, if the drinks are strong) will use the new LG Electronics Kompressor Vacuum on the "red" carpet (it's actually blue) at Friday's show. They'll be sucking up sand, which is kind of an inside joke because the awards, in their 25th year, have moved for the first time from the beach in Santa Monica to downtown L.A. This event used to be a relaxed affair in the middle of a Saturday afternoon with the Pacific Ocean steps away. Now, it's surrounded by concrete and traffic, and somebody has to do housework. It's for a good cause, say the press materials, with LG donating cash to Project: Involve, a Film Independent program that nurtures cultural diversity in filmmaking. Stars who hit the swag lounge will get one of the vacuums, and loads of other Dooney & Bourke, Flip Video, Fage Total Yogurt and AMC Entertainment goodies for free. Put it this way, if they take the vacuum, at least they'll already know how to use it.

—Posted by T.L. Stanley

SUXORZ celebrates the worst social-media marketing of the year

There are lots of awards for the best social-media campaigns, but what about the worst? Henry Copeland, CEO and founder of BlogAds, has jumped into that void with SUXORZ, an award show now in its third year that celebrates bad social-media advertising. Copeland met with Ian Schafer, Steve Hall, B.L. Ochman and Caroline McCarthy last night in New York to vote on a "winner." (The name SUXORZ, by the way, is teen slang for "this sucks," according to Copeland.) This year's champ? A billboard for a "Local 15" Alabama news program that included a Twitter feed, resulting in the awkward tweet "3 accused of gang rape in Monroeville," juxtaposed with a pic of the program's three anchors. Meanwhile, winners of individual rounds included "Crusty Armpit," a truly revolting campaign from a surprising source, Procter & Gamble's Old Spice, and Ryanair, which rewarded a helpful consumer by calling him an idiot. They joined past winners like Hewlett-Packard's PayPerPost campaign of 2007, in which the company subsidized bloggers for good buzz; and a 2008 campaign for PC peripherals maker Belkin, in which the company paid for good reviews. Congrats to the Local 15 crew. Maybe you could tweet news of this award?

—Posted by Todd Wasserman