Carl's Jr. teaching young men a new catch phrase: 'Whaaaaat?'

Posted on Wed Apr 1 2009

Carl's Jr. enlisted Attention Span Media to create new spots and a Web series that appeal to the (short) attention spans of hungry young men. The clips really beg the question, "WTF?" But they actually ask the tamer question, "Whaaaaat?" The two spots above, both set at bars, feature young guys who see extraordinary things happen right in front of their eyes, prompting them to utter the line, which Carl's Jr. hopes will become a new popular catch phrase. There must have been a time when you ordered a Bourbon Manhattan cocktail and wished it were a juicy, bourbon-sauce-smothered burger. I doubt the same thing could be said for a tentacled flirtatious brunette, though. Attention Span Media is also producing a popular and frequently Hulu'ed show, Dorm Life, which is also sponsored by Carls' Jr.

—Posted by Yana Polikarpov



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