Oreos and AstroTurf together at last in a new sponsorship deal

Posted on Tue Apr 14 2009

The Oreo Double Stuf Racing League has entered a whole other level of the absurd by signing the synthetic turf system AstroTurf as its first official sponsor. The campaign began last year when Eli and Peyton Manning announced they were going to become two-sport athletes as part of an elaborate teaser campaign (shown here). The sport ended up being Oreo "lick racing." The brothers were challenged by the Serena and Venus Williams in a commercial that ran earlier in the year. That contest ended in a draw. Now, they're taking it on the road with the help of AstoTurf. A lick racing event will be held April 24 in West Palm Beach, Fla. on a custom-made DSRL/AstroTurf Field. Two teams of finalists will compete for $10,000 and the title of fastest Oreo "Twister, licker, dunker." The Mannings and Williams will be in attendance. Rick Horrow, CEO of Horrow Sports Ventures, described the partnership as a "milestone" for AstroTurf.

—Posted by Kenneth Hein



search Brandfreak


Enter your email address:

Delivered by FeedBurner