If you haven't checked in on Lipton Brisk in a while, you might be surprised to see the metamorphosis it's undergone of late. Last month, the brand started rolling out new 23.5 oz. (tall boy) 99 cent cans sporting new designs by artists like Tristan Eaton, Sopa and McFaul Studio. The overall effect is that they look quite a bit like AriZona's iced teas. The packaging overhaul was overseen by Safari Sundays, which is based in New York, but handles a lot of PepsiCo work abroad. Brisk, which is distributed in a joint venture between Pepsi and Unilever, had previously sported more traditional packaging, but was known for its offbeat animated ads featuring Babe Ruth, Frank Sinatra and Bruce Lee, among other dead celebs.
—Posted by Todd Wasserman