Stride's mystery flavor not all that appetizing on April Fool's Day

Posted on Thu Apr 1 2010

It's April Fool's Day, and the stunts are coming fast and furious. First, there was Google's somewhat lame "Topeka" gag, then Ben & Jerry's "Virtual Ice Cream." Now, Cadbury Adams's Stride gum is offering its own hijinks via its Facebook site. Some 600,000 fans on the site got a sneak peak of its new mystery flavor, called Mega Mystery. For the uninitiated, Stride and agency JWT began teasing the flavor last month with TV ads that showed a guy who was just about to reveal what the gum tasted like only to get attacked by a hoard of ostriches. (Happens all the time, I suppose.) Today, Stride offered several taste comparisons. In one vid, Mega Mystery "may or may not" taste like the smell of puppies. In another, it tastes like poppin' a wheelie. Finally, it tastes like the Internet. Funny, that's probably what Ben & Jerry's Virtual Ice Cream tastes like, too. In reality, though, we all know it tastes like Topeka.

—Posted by Todd Wasserman

April Fool's jokes muted, but a few marketers are up for a laugh

Posted on Wed Apr 1 2009

Organic-air

These aren't the most upbeat of times, which is why you're not seeing a ton of April Fool's activity today. Google, at least, has complied with its not-all-that-funny CADIE, the Cognitive Autoheuristic Distributed-Intelligence Entity, which seems obsessed with pandas and answers your e-mail for you and can automatically ad red-eye to your uploaded photos. And it looks like Whole Foods is doing its thing with a (we think) fake product called Organic Air, which sells for $6.99 and comes in flavors like Sea Breeze, Mountain Wind and Salt & Vinegar. Hey, 20 years ago people thought selling bottled water was a joke, too.

—Posted by Todd Wasserman

What madness is Google planning this year for April Fool's Day?

Posted on Tue Mar 31 2009

Google-gulp

When it comes to April Fool's pranks, Google takes the prize for creativity. One prank from past years that stands out is the Google Gulp "smart drink," supposedly launched by the Internet search giant to "maximize your surfing efficiency by making you more intelligent, and less thirsty." The Snapple-like bottle was said to contain technology called Auto-Drink, an embedded DNA scanner "reading all 3 gigabytes of your base pair genetic data in a fraction of a second, fine-tuning your individual hormonal cocktail in real time." Offered in four mind-blowing flavors—Glutamate Grape, Sugar-Free Radical, Beta Carroty and Sero-Tonic Water—the Google Gulp created major buzz across the blogosphere. Will Google be able to top itself this year? We won't have to wait long to find out. UPDATE: Looks like this year's joke is the introduction of the "world's first 'artificial intelligence' tasked-array system," called "CADIE."

—Posted by Elena Malykhina


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