Spike TV's Pros vs. Joes gets Amp-ed up for new season

By T.L. Stanley on Thu Jul 29 2010
Mountain-dew-amp  If you were mixing it up with Terrell Owens, Donovan McNabb and Hakeem Olajuwon, you'd probably need an Amp energy drink, too. In this season of Spike TV's Pros vs. Joes, the caffeine-spiked beverage will be littered around the set as regular guys compete against sports legends. (They probably won't have to be persuaded to drink up). Amp gets product integration, along with various on-screen signage, as part of its advertising deal with the popular show, which just launched its fifth season. Other sponsors include Subway, with its endorser Michael Strahan returning as host of the series, and vignettes themed to its "fresh" message. (Fresh Buzz will feature interviews and audition tapes from the Joes; and Fresh Take of the Week will showcase a notable play from the Joes). The U.S. Marines have in-show branding, and Verizon has bought out commercial pods in select episodes. The pro athletes and weekend warriors square off in three-on-three contests in football and basketball this season. Catch the show on Wednesday nights.



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