'American Idol' top 12 design Ford Fiestas for new sweepstakes

Posted on Wed Mar 17 2010


It's no secret that Ford Motor Co. has had a long-standing relationship with the Fox show American Idol. The automaker's sponsorship includes banner ads, TV commercials starring Idol contestants, and now a sweepstakes with a bunch of 2011 Ford Fiestas as the grand prize. According to Ford, each of the show's top 12 contestants got the opportunity to design his or her own customized 2011 Fiesta, using colors, body graphics and wheel treatments that reflect their personality. Talk about brand exposure! Ford's logo is everywhere you look on the Idol site. It seems the strategy is working, because if you asked me to name one brand that comes to mind in association with American Idol, I'd say Ford.

—Posted by Elena Malykhina

'American Idol' finalists serenade Ford with Britney Spears song

Posted on Thu Apr 9 2009

American Idol contestants are required to do several things when they agree to appear on the show. Besides being good singers (well, in most cases), they have to appear in a car commercial each season. In the most recent push, the remaining eight contestants are shown doing magic tricks with Ford cars, while singing to the tune of Britney Spears' "Circus." In addition to making a car levitate, the "magicians" show off Ford's various models as they're revealed one after the other, like cardboard cutouts. While the commercial cleverly shows off Ford cars in under 59 seconds, I wonder why Britney was chosen as the inspiration. Maybe it's because times are tough, the auto industry is hurting, and Ford felt the need to step it up a notch. Or maybe because the combo of Idol contestants singing one of the hottest songs on the charts would automatically put the car marker in the "cool" category. I'm just glad the ad creators didn't make the guys wear skimpy outfits like those Britney wears in the "Circus" video.

—Posted by Elena Malykhina



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