American Airlines decides it actually hates the phrase 'win-win'

Posted on Mon Mar 22 2010

When a major corporate advertiser proclaims a bit of biz-speak dead, maybe it really is dead, right? Well, let's hope. This latest ad in American Airlines' "We know why you fly" campaign from TM Advertising takes aim at the phrase "win-win," which one road warrior deploys so liberally that a co-worker eventually opts to sit in a separate row. But American's opposition to the bromide seems to have been formulated fairly recently. Last month, in a press release about a partnership with USA Wrestling, Roger Frizzell, vp of corporate communications, noted that it was a "win-win partnership." Frizzell was also quoted in a 2007 Harper's article using the same dreaded phrase. John Hagen, a senior systems analyst and project manager for American, also once praised the adoption of Sybase IQ as a "win-win for us and our customers." Not that we at BrandFreak are casting stones. At the end of the day, this commercial really shows the ability to think outside the box.

—Posted by Todd Wasserman

It's Just Lunch takes to the skies with airline in-flight magazines

Posted on Thu Sep 24 2009


Great, now I can combine my debilitating fear of flying with my abject dread of dating. Sounds like a party! There's nothing strange about the mash-up of the two, according to dating service It's Just Lunch, which has partnered with the in-flight magazines of American Airlines, Southwest and U.S. Airways for surveys, contests and giveaways. In fact, there's a perfectly logical link between flying and courting. There is? Other than me white-knuckling it on either occasion, the overlap's not real clear. Anyway, a recent survey born of the marriage of It's Just Lunch and American Way magazine says 25 percent of fliers reported meeting someone on a plane they would be interested in dating. (I dunno. Head between the knees is not conducive to flirting). Fliers, like some of the rest of us, can be shallow and judgmental, the study found. On a first date, 66 percent said they decide within a half-hour whether they'll see the other person again, and 56 money-grubbing percent consider their date's income a "somewhat important" issue. A full 81 percent called hokum on the soul-mate debate—they think there are many potential matches that could make them happy. (Insert Mile High Club joke here, if you must.) Another survey and sweepstakes are on the way with US Airways' publication, with results expected in late fall. In fairness, It's Just Lunch targets the upscale, business-tripping single professional who's likely to be flitting around the country, sizing up fellow first-class travelers and checking out the dating service's ads in the seat pocket in front of them. An alliance with Greyhound? Heavens, no.

—Posted by T.L. Stanley



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