If you were born before, say, 1980, you probably remember the "Calgon, take me away!" tagline, which was sort of the "Serenity now!" of the pre-Seinfeld era. The premise of those bath-soap ads: An overworked woman starts stressing about her boss, the baby, the traffic, etc., and then utters the catchphrase. Cut to her luxuriating in a bath. Now, after years of obscurity, Calgon is back. Not surprisingly, the brand, working with ad agency Alliance, is exhuming its old tagline with a social-media twist: Consumers are now asked to send in YouTube videos of themselves explaining what stresses them out. The winner gets $1,000. So far, most entries are pretty lame. One woman complains that her kitchen is messy. Another pretends to miss a train. One that stands out (shown here) is a woman who recreates an incident in which she walked around the office with toilet paper spilling out of the back of her pants. Give that lady some Calgon, and the $1,000.