Do you have feelings of inadequacy? Is length an issue? Does it make you feel insecure? Sounds like a pitch you might find in a piece of e-mail spam. However, this is the tactic Allergan and spokesperson Brooke Shields are taking to pressure women into buying Latisse. The product is the first and only FDA-approved prescription medication to address inadequate lashes—a condition known as hypotrichosis. (Seems about as valid as restless leg syndrome.) Anyway, in as little as eight weeks, you can see results which include not only longer, fuller, darker lashes, but also potentially itchy eyes, eye redness and "eye pressure." As an added bonus, Latisse can change the color of your eyes and eyelids. Eyelid darkening (in lieu of eyeshadow?) may be reversible. However, potential for increased brown iris pigmentation is likely permanent (which is a bonus if you you've always wanted darker colored eyes). Brooke advises us in the TV ad, "Ask your doctor if Latisse is right for you." And if your doctor says you are out of your mind, go purchase fake eyelashes if it bothers you that much. Or go to Latisse.com, where you can find a more favorable doctor.
—Posted by Kenneth Hein