Brooke Shields shows you how to be longer, thicker and fuller

Posted on Wed Sep 16 2009

Do you have feelings of inadequacy? Is length an issue? Does it make you feel insecure? Sounds like a pitch you might find in a piece of e-mail spam. However, this is the tactic Allergan and spokesperson Brooke Shields are taking to pressure women into buying Latisse. The product is the first and only FDA-approved prescription medication to address inadequate lashes—a condition known as hypotrichosis. (Seems about as valid as restless leg syndrome.) Anyway, in as little as eight weeks, you can see results which include not only longer, fuller, darker lashes, but also potentially itchy eyes, eye redness and "eye pressure." As an added bonus, Latisse can change the color of your eyes and eyelids. Eyelid darkening (in lieu of eyeshadow?) may be reversible. However, potential for increased brown iris pigmentation is likely permanent (which is a bonus if you you've always wanted darker colored eyes). Brooke advises us in the TV ad, "Ask your doctor if Latisse is right for you." And if your doctor says you are out of your mind, go purchase fake eyelashes if it bothers you that much. Or go to Latisse.com, where you can find a more favorable doctor.

—Posted by Kenneth Hein

Allergan touts acne cream with homage to 'High School Musical'

Posted on Tue Aug 18 2009

Allergan has found a way to make acne fun with a nine-part, star-studded (it has Michael Welch from Twilight!) High School Musical homage for Aczone prescription acne medication. Aczone the Musical! is now running on MTV.com, Facebook, Yahoo! and YouTube, and features such Broadway-style hits as "Long Live the Queen Bee" (in which the cool girls fawn over the most popular girl), "Little Slice of Purgatory" (exploring guilty feelings over falling asleep in calculus and smoking in the bathroom) and "Cheerleader in Love" (self-explanatory). Welch has a healthy outlook on his participation, telling Buzznet: "I don't mind being a corporate tool if it's a product I believe in. High school is tough enough. You don't need terrible acne problems on top of everything else. It's pretty ironic that we go through our 'awkward' phase during the time in our lives when impressing our peers is so immensely important to us. Why can't we go through our awkward phase when we're 80? Nobody would care! Is Grandma not gonna get into the bingo hall if she's got one too many zits on her T-zone? Is Ethel's eczema gonna prevent her from getting a seat at the Wednesday night bridge table? I don't think so!"

—Posted by Elaine Wong


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