Febreze, which freshens everything from smelly carpets to deodorant-stained undershirts, is now the quicker cleaner upper for when friends come over. That, at least, is the premise of this new spot now airing by Grey, New York. The 30-second ad shows a frustrated mother asking her son to clean his room. Not only is it messy, but it "stinks," Mommy says, wrinkling up her nose. "You've got to wash this whole room," she insists. "Are you kidding?" the mess maker, Karl, says in disbelief. Moments after Mom starts spraying the room, two lady friends come over and commend Karl for his impeccable cleanliness. "You know, I like to keep things fresh in here," he says. "For all the things you can't wash, wash it with Febreze," the voiceover concludes.
—Posted by Elaine Wong