Michael Imperioli encourages you to drink 1800 Tequila, or else

Posted on Tue Sep 15 2009

Seems you can't throw a rock these days without hitting a celebrity-backed adult beverage, whether it's Justin Timberlake's new premium tequila, saxophonist Dave Koz's Whole Foods-produced wine or P. Diddy's upscale Ciroc vodka. Now, former Sopranos star Michael Imperioli gets into the game with an endorsement of 1800 Tequila. The $15 million campaign, from boutique shop Agent 16 in New York, will include the brand's first TV spots on channels like Comedy Central and ESPN, as well as outdoor, print and online ads. The sharp-dressed Imperioli, who hasn't left his Christopher Moltisanti persona far behind, takes a couple of wise-guy jabs at competitor Patron as a poseur brand and tells us to "change the game" by drinking 1800. Or else, we swim with the fishes. That last part's just implied. Bottoms up!

—Posted by T.L. Stanley

Three Olives vodka is on the prowl for a few good exhibitionists

Posted on Wed Feb 4 2009

3-olives

For those who reserve their O-face for the bedroom, this contest is not for you.
  As AdFreak mentioned earlier this week, Three Olives, a high-end imported vodka with the nickname Three-O that comes in jelly bean-ish flavors like watermelon, root beer, cherry, vanilla and grape, is launching a sweepstakes that asks, "What's your O-face?" Willing to answer that question in the form of a photo? Then you could find yourself in the next flight of ads from the Proximo liquor brand, with $10,000 in your pocket to boot.
  The cheeky online promotion is part of a $15 million ad campaign from boutique firm Agent 16 in New York that will run in magazines like Maxim, Out, Cosmopolitan and Us Weekly. There are billboards planned (potential traffic hazards?) and digital outreach at pop-culture hot spots like Facebook and PerezHilton.com. The British vodka recently added new flavors—tomato and triple-shot espresso among them—and redesigned its packaging. It sold a million cases in '08. And now it's looking for exhibitionists. Bet that won't take long.

—Posted by T.L. Stanley


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