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December 07, 2010

Seattle none too happy to be in Camel's new ad campaign, either

By David Kiefaber on Tue Dec 7 2010


Looks like Brooklyn's borough leaders aren't the only ones annoyed with R.J. Reynolds' new cityscape packaging for Camel. Seattle isn't happy that it's part of the cigarette brand's hipster scavenger hunt, either. Washington Gov. Chris Gregoire says she was "alarmed and disappointed at R.J. Reynolds' new marketing campaign which exploits the name and image of Seattle to recruit young smokers." He should be more offended by Camel's description of Seattle, which is referred to as the "home of grunge, a coffee revolution and alternatives who'll probably tell you they're happy when it rains," followed by some gibberish about "the spirit of our Gold Rush ancestors." I don't know what out-of-touch cat lady wrote that copy, but Seattle hasn't been suspended in time since 1994. Also, San Francisco's Campaign for Tobacco-Free Kids is ragging on RJR for its inclusion of the Haight. This is something the company should have expected and planned ahead for—not only did they look clueless before, they look like jerks now for continuing the campaign amid so many understandable complaints. They'd better figure out some kind of damage control before an offended city government does more than blow smoke.


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