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December 06, 2010

Imitating imitators, American Apparel presents line-drawing ads

By David Kiefaber on Mon Dec 6 2010


How can American Apparel cut costs and still provide entries for its pervert owner's whack stack? One way is to replace live models with line drawings for new ads that look just like pornographic fake AA ads posted around NYC three years ago. Those were better, in some respects, because at least they were daring—the new AA print series could be doing a lot more with this hand-drawn approach. For one thing, the over-sexualized images are boring, and also get in the way of what really sets AA apart as a company—for all his personal faults, Dov Charney's pro-fair wage and anti-outsourcing business practices are extremely rare in the corporate sector, and right now they're too easy for his rapacious CEO counterparts to discredit. If AA is going to survive, both the company and the guy running it need to stop tripping over their own dicks and re-examine how they want people to see them.


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