« Hollywood A-list actors can't hide their overseas ads any longer | Main | Gatorade discovers latest favorite sport is … women's bowling? »

December 02, 2010

Carl's Jr. munches on some 'Green Hornet' in unlikely placement

By T.L. Stanley on Thu Dec 2 2010

It's a distant memory that the upcoming comic-based action flick The Green Hornet got shopped to auto manufacturers as part of a whopping $35 million product placement deal. (This was 2003, but that seems like a very long time ago. Back then, there was a decent amount of interest from marketers in putting their nameplate on the hero car, the Black Beauty. It would've been record-breaking in car/movie marriages if it had happened.) Now, after years of development hell and script, studio, director and star changes, there's—wait for it—a Carl's Jr. tie-in! Carl's Jr.? Anyway, throw in sister chain Hardee's and it's a national promo and a source of added media for the movie, which needs all the help it can get launching in the early-January dead zone. The burger chain is giving away a tricked-out version of the Black Beauty, a vintage Chrysler Imperial, and just released its first commercial with stars Seth Rogan and Jay Chou as the movie's masked crime fighters. The spot blends explosions, gadgets and wisecracks in a way that's probably indicative, judging by early reports, of what we can expect from the flick. In other words, yikes. At least the car's really hot.


Related Posts with Thumbnails



search Brandfreak


Enter your email address:

Delivered by FeedBurner