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December 14, 2010

AT&T's coverage would be great … if we lived in a fantasy world!

By David Kiefaber on Tue Dec 14 2010

If-there-really-were

AT&T's campaign for its new mobile network suggests its coverage would be great even in make-believe places (and maybe one Anthrax album). I guess they're trying to say that if they've got a place like Lilliput covered, they won't have any trouble providing adequate service in the mundane here and now. But the Los Angeles Times sticks a convincing pin in the "if false, then anything" logic behind these ads. See, this is why more philosophy majors need to work in marketing. AT&T's retreat from reality might have to do with its atrocious Consumer Reports ranking and flailing response in the form of a press release claiming its network was faster than both Verizon's and Sprint's. Which may be true, but that pales in the face of other, more basic issues like dropped calls and bad customer service. We've already seen similar desperation with Blockbuster's "Hey, we're still here!" campaign, but AT&T's crack at it is almost sadder.

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