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November 30, 2010

You, too, can be an angel with Victoria's Secret sidewalk wings

By David Kiefaber on Tue Nov 30 2010

Wings

Victoria's Secret has bolted nine sets of its famous wings onto bus-stop kiosks around their SoHo storefront in New York, allowing people to pose in front of them and pretend they are angels. Unlike the models, you don't have to be in your underwear to participate, although that probably won't stop the Naked Cowboy if he finds out about this in time. (The wings are coming down at the end of the day today.) You might even see your picture on the company Facebook page if you're lucky. This is a cool piece of consumer outreach for a company whose chief product doesn't make that very easy. After all, soliciting customers to talk about, much less take pictures of, their underwear is a little sketchy no matter how you dress it up. Picking one of their less obvious trademarks to facilitate the interaction was a smart move. Now, I'm wondering if the models have posed in front of them, too—some of those wings are 35 pounds, and Lily Aldridge can't weigh much more than that.

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