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November 22, 2010

Smirnoff and JWT learn how the whole wide world likes to party

By Todd Wasserman on Mon Nov 22 2010

While the digital age has made the world seem smaller than ever, global culture remains endlessly diverse. To celebrate that diversity, and to expose different cities to other's local nightlife scenes and cultures, Smirnoff and JWT New York have created the Smirnoff Nightlife Exchange. Fourteen cities around the globe have spent the past few weeks swapping ideas about what makes their nightlife unique. On Nov. 27, all will be unveiled when parties take place simultaneously in cities as far-reaching as Sydney, New Delhi, Buenos Aires and Miami (which is swapping nightlife experiences with London). Artists including N.E.R.D., Bonde do Role, Spoek Mathambo, Boys Noize, Los Amigos Invisibles, King Britt and Zane Lowe (himself the curator for the U.K.) will play at parties throughout the world. Fans can hit the "Like" button on Smirnoff's U.S. Facebook page for an invitation to the Miami event.

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