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November 08, 2010

Jean-Claude Van Damme wants Aussies to stop hoarding DVDs

By Todd Wasserman on Mon Nov 8 2010

Apparently, DVD hoarding is a big problem in Australia. Who knew? To clear out people's old DVD collections, and make way for new ones, Sony Pictures enlisted none other than Jean-Claude Van Damme to make the case for "DVD Amnesty"—a program that offers $5 off new DVDs for each old DVD donated. "I'm Jean-Claude Van Damme, and I bust my balls in my movie career," Van Damme says, "and it's painful to hear that some Australians are treating their DVDs like stockpiling plastic." For me, this campaign is bittersweet: While it's sad to hear of Australia's DVD problem, it's heartening to know that Van Damme still has something to do.

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