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November 22, 2010

Apple heralds Beatles' arrival in iTunes with 3 new commercials

By Todd Wasserman on Mon Nov 22 2010

In case you've been under a rock (with a Sony Walkman, no doubt), you are probably aware that Apple Inc. and Apple Corps have struck a deal to finally bring the Beatles' music to iTunes. Apparently, Apple is eager to reach the under-a-rock demo, because the company and TBWA\Media Arts Lab have rolled out three new TV spots announcing the Fab Four's entry into Apple's digital jukebox. The ads are pretty much what you'd expect: shots of the Beatles, with their songs playing in the background. (The spots use songs by John, Paul and George. Alas, Ringo is the odd man out again.) The images will no doubt evoke nostalgia, not only for the going-on-half-a-century-ago 1960s, but for the wall-to-wall ads for The Beatles: Rock Band that hit last fall as well. Two more spots after the jump.

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