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November 11, 2010

Ah, what a lovely Coca-Cola holiday ad. Shame about the music

By T.L. Stanley on Thu Nov 11 2010

A few weeks ago, it was just a crappy song with no pictures. Now, Train's latest single—the one we told you about recently that was written for Coca-Cola's holiday campaign—is the soundtrack to a full-blown ad. With Santa! The spot, dubbed "Snow Globes," shown here, is everything you'd expect from a Christmas commercial, including a cute dog, a kissing couple and a family gathering. If it weren't for that inane ditty! Anyway, it's going global, and there's nothing anyone can do about it. The seasonal marketing effort came from Coke's international teams, Coca-Cola Germany and McCann, Madrid. And for Train fans out there, "Shake Up Happiness" is being released as a single, or you can get it as a "bonus" on the band's latest CD. I will plug my ears accordingly. Bah, humbug!

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