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October 26, 2010

Stride gum aims for a Shift-storm of social media attention

By Elaine Wong on Tue Oct 26 2010

Stride-gum-300x252 This new promotion from Stride Gum is the shit. The Kraft-owned brand today kicks off a sweepstakes awarding those who find the phrase "Holy Shift! You're a winner!" inside specially marked packages of its Shift gum. Prizes include tickets to concerts by Cobra Starship and Panic! At the Disco. The latter will be responding to fans' questions—a la Isaac Mustafa—on Stride's Facebook page. Aside from that, there's nothing too remarkable about the promotion, except that it puts Nissan's long-running "Shift_" tagline in a new light.

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