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October 06, 2010

Dream about Burger King all night on your breakfast-menu pillow

By Noreen O'Leary on Wed Oct 6 2010


Well, if you can't sell Whoppers, why not try bed linens? In a new promotion, Burger King is peddling pillow cases at BKPillow.com that tout the chain's new breakfast menu and use images of offerings like the Ciabatta Club Sandwich. BK posted a nearly 4 percent decline in North American sales in fiscal 2010 and is having a tougher time than its fast-food competitors in the recession. (The company is in the process of being sold to a hedge fund backed by Brazilian investors.) Already this week, BK has sold 749 of the pillowcases at $5.99 a shot on eBay. While we consider this the stuff of nightmares, for those of you not totally creeped out by the "Wake up with the King" ads, you can cuddle up to the King's face featured on the pillow's opposite side.


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