Stephen Von Worley of DataPointed.net took a trip, which I'm hoping he writes off as a business expense, to a remote patch of northwest Nevada that is supposedly the farthest you can get (some 115 miles) from a McDonald's in the lower 48 states of the U.S. He located the "McFarthest Spot" with GPS technology, and found it to be an ideal camping spot (upon purchasing a box of Mickey D's, that is). He made a video (posted after the jump), and as he stomped around the godforsaken desert, I ruminated upon just how strong the McDonald's brand is, as measured by points of impact with the consumer. Not only do they have ridiculous market share and strong advertising, but you literally have to forsake civilization to find a place with no Golden Arches on the horizon. Still, Von Worley is clearly a fan, considering how many Big Macs he brought with him. He's like Walden with heart disease. Via Consumerist.