« These days, literally anyone in film or TV can launch a product | Main | City of Beverly Hills markets own branded fragrances, cosmetics »

October 21, 2010

Andrew W.K. set to host the Most Interesting Show in the World

By T.L. Stanley on Thu Oct 21 2010

Instead of the suave and debonair Most Interesting Man in the World, we get hard-partying metal head Andrew W.K. as host of The Most Interesting Show in the World. I would've voted for the former, but he might've been a little understated for such an event. He's so darn charming, though! Heineken, pumping its Dos Equis beer, has created a live stage show with illusionists, dancers, escape artists and other Cirque du Freak-like attractions. It's heading to 17 cities this month and next, with the musician/performance artist/motivational speaker at the helm. Andrew W.K. is no stranger to brands, with his version of the famous Kit Kat commercial jingle under his belt. Check out the video to see what's in store, and don't expect to see the host in a dapper suit. You can always go here for that.

Comments

Related Posts with Thumbnails

FACEBOOK


SITE SEARCH

search Brandfreak





SUBSCRIBE VIA E-MAIL

Enter your email address:

Delivered by FeedBurner


BLOGROLL