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September 21, 2010

Pizza Hut spots to show what fine, fine people its employees are

By Elena Malykhina on Tue Sep 21 2010


Pizza Hut wants the public to know that its employees are quality citizens who not only enjoy working for the chain but also consume its food. In an effort to spread the message, Pizza Hut has kicked off a campaign that features real employees chosen through video submissions. Eight made the cut for having the best personalities and for telling their "favorites" story—in which they talk about which Pizza Hut offering they like the most. The effort is from The Martin Agency, which created its first campaign for the pizza brand back in February, featuring customers talking about their own pizza favorites. Seems Pizza Hut is sticking to the theme of testimonials, while just adding employees to the mix. But the chain also could be alluding to the criticism that rival Domino's faced last spring when two employees were caught doing disgusting things with Domino's food in a YouTube video. It's the oldest marketing tactic in the book, although Pizza Hut took the diplomatic approach and didn't attack any competitors directly in the new campaign.


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