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September 02, 2010

Hamsters in Kia Soul commercials inspire 'Hamstar' clothing line

By Elena Malykhina on Thu Sep 2 2010

Hamstar

You've seen them on TV, and now you can roll in style like the hamsters in the Kia Soul ads. The carmaker and D&G (that's David&Goliath, Kia's ad agency, not Dolce & Gabbana) have rolled out a line of streetwear clothing inspired by the furry rappers. Called Hamstar (yes, ham + star), the line includes T-shirts, hats and hoodies. The clothing doesn't feature the actual Kia characters; instead, it sports a simple design and the word "Hamstar," just like a hoodie worn by one of the hamsters in the car ad. At the moment, the selection, offered online at HamstarClothing.com, is a bit limited. I'm sure it won't be long, though, before all the cool kids are wearing it. Well, I don't know that. But it is a clever way for Kia to cash in on its highly successful ads.

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