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September 03, 2010

DreamWorks penguins wreak havoc in new cinema spot for Intel

By Todd Wasserman on Fri Sep 3 2010

Those adorable penguins from Madagascar (and their own show on Nickelodeon) will hit Screenvision theaters this weekend in a new in-cinema spot for Intel. In the ad, one of the penguins (who can tell them apart?) attempts to steal the i5 processor, Pink Panther style, by dodging lasers. Of course, things go horribly wrong, and the poor bird is soon bouncing off the walls. The ad is the latest manifestation of a deal between Intel and DreamWorks. That explains why this spot exists, because it's hard to figure the target audience: kids who buy PCs or adults who get dragged to a lot of CGI films. Probably a bit of both.


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