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September 17, 2010

Do you like Corona Light beer? No, do you really, really like it?

By Elena Malykhina on Fri Sep 17 2010


Corona Light wants to become the most liked light beer in America, and it's tapping into the power of social networking to make that dream a reality. The brand recently kicked off its first digital effort, calling on consumers to visit its Facebook page and click the "like" button. Easy enough, right? Fans are then invited to upload their photos to the page, and the photos will be projected on a 150-foot-tall digital billboard in Times Square. According to parent company Crown Imports, the campaign is an opportunity for Corona Light to engage with consumers in a new way, while offering a pretty appealing incentive to participate. (Who wouldn't want to be the star of a billboard ad in Times Square?) The last time I checked, more than 10,700 people "liked" Corona Light on Facebook. Seems the incentive really is working.


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