« Why aren't companies committed to easier-to-open packaging? | Main | Grindhouse trend continues with more gritty fare from Hollywood »

September 09, 2010

Chiquita bananas crowdsourcing designs for little blue stickers

By T.L. Stanley on Thu Sep 9 2010

Chiquita

Hey look, a banana hammock that isn't gross and awful! This design is one of 50 consumer-generated images vying to be slapped on Chiquita bananas. The marketer is toying with its iconic blue sticker—or rather, allowing others to do so—for the first time in 50 years. After collecting hundreds of new designs from the public, it's time to vote on the 50 finalists. Among the designs are lots of adorable ones—Keane-style big-eyed kids, smiley faces, monkeys. A few that are vaguely pornographic didn't make the cut, because, well, naked bananas are kind of disturbing. The finalists range from graphic to goofy, with some fine lucha libre masks in the mix. Eighteen winners will see their creations on display at grocery stores across the country. Voting ends Sunday, and results come out the next day. Check out all the submissions here.

Comments

Related Posts with Thumbnails

FACEBOOK


SITE SEARCH

search Brandfreak





SUBSCRIBE VIA E-MAIL

Enter your email address:

Delivered by FeedBurner


BLOGROLL