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September 07, 2010

Absolut gets zesty with 'Lemon Drop' homage to 1970s movies

By Todd Wasserman on Tue Sep 7 2010

Quentin Tarantino is back with this short film Lemon Drop, a 10-minute webvertainment venture by TBWA\Chiat\Day on behalf of Absolut's lemony brand. The video features all the hallmarks of the director of Pulp Fiction and Kill Bill, including anachronistic fashions, odd music choices, cameos (in this case, Martin "Sensei" Kove, of the original Karate Kid) and that weird shot where the camera zooms in on something for a bit to long, eliciting unusual sound effects. In addition, the star, Ali Larter, sports a yellow outfit very similar to Uma Thurman's in Kill Bill. Oh wait, this isn't Tarantino? Oh well, it's the closest you'll get until his "slavery-packed Western" hits screens.

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