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August 16, 2010

Starburst spokescontradictions argue with undead on city buses

By Todd Wasserman on Mon Aug 16 2010

Why does every candy commercial these days have to be an exercise in absurdity? Is it just too boring to say "Mmm, this tastes good"? The latest confectionery ad to get the Samuel Beckett/Luis Buñuel/Monty Python treatment is this one from Starburst, which plays off the fact that the candy is juicy yet solid to riff about other seeming paradoxes. The Scotch-Korean father and son (whose contradictory nature is up for debate) reappear in this latest TBWA\Chiat\Day ad to converse with the living dead. (Now there's a real contradiction.) The living dead guy is, of course, mordant and deadpan but also quite rude. "You're boring me to death, and I'm already dead," he says. "You're boring me back to death." The living dead, in short, is kind of a dick. All the more reason to eat your vegetables and avoid candy like Starburst.


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