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August 11, 2010

Now, Wrigley's Juicy Fruit gum will do your sweet talking for you

By Elaine Wong on Wed Aug 11 2010


Just when you need some sweetness in your day, Juicy Fruit, the (now Mars-owned) Wrigley gum brand, has launched a new mobile app that lets you do just that. The app, called "Sweet Talk," available in Apple's iTunes Store, lets you pick from one of "five mouthy characters." You then hold your phone over your mouth, and the characters blurt out sweet nothings to whoever's standing nearby. The gang comes armed with 25 sweet sayings. The characters include DJ Spraytan, "a fist-pumper from the Jersey Shore," who says things like, "You're so sweet, I wanna take you on the tilt-a-whirl. You gonna keep the cookies in the jar, or what?" For those of you who love your next-door neighbors, look no further than Mrs. Nextdoor. Her catchy phrases include: "You're so sweet, I'm gonna take you out for an ice-cream sundae. You da toppins!" (Yeah, man!) Ad agency Evolution Bureau create the app, which is free. No, didn't think you would actually pay for it.


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