K-Swiss has definitely embraced the "why not?" ethos of the social media age with its latest tie in with Kenny Powers, the foul-mouthed, narcissistic and fictional star of HBO's Eastbound and Down. The tie-in, for K-Swiss' Tubes shoe, gets off to a fine start in this FunnyorDie video in which Powers, played by Danny McBride, dictates the terms of his endorsement to disbelieving K-Swiss execs. In addition to a "big-ass trailer," stocked with porn, Powers also floats some ad scenarios, including him casually beheading a UFC fighter and him making love to a beautiful woman in various glamorous locales. As Powers himself might put it, this campaign, from 72andSunny, definitely took some cajones. It's not every day you see a brand put itself out there to be called "motherfuckers."