Fashion brands trick Snooki into toting around competitors' bags

Designer brands have been courting celebrities for decades, but leave it to Jersey Shore to turn that practice on its head. Those of you who watch the show will be aware that Snooki's loyalty to her Coach bag was unwavering until recent photos showed her with new designer purses. The reason for her fickle taste is that, according to the New York Observer, various fashion houses are sending her free bags made by their competitors, because they think she's repulsive enough that viewers will automatically avoid anything she touches. This approach, while amusing and innovative, might be more effective if these brands weren't all doing the same thing, methinks. Whatever the result, this experiment will hopefully end before the Observer can give Snooki, aka "Miss Snickerdoodle," any more stupid nicknames.