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August 10, 2010

Designer to market new line of Lego jewelry at non-Lego prices

By T.L. Stanley on Tue Aug 10 2010

Lego

In case you didn't get your fill of Legos as a child, an upscale designer is creating some pricey jewelry to remind you of your construction projects of yore. (My "buildings" were more reminiscent of toppled Inception sets than science fair champs, but that's neither here nor there.) Lisa Taylor and British retailer Selfridges will launch a line of Lego rings and other block-based trinkets later this month, according to the New York Daily News. Expect more product by Christmas, with some of the simple items going for about $75. (The blocks are interchangeable and quite likely to be sold separately.) There will also be some primary-colored Lego-inspired nail polish. Whimsical? OK. Nostalgic? For sure. But I can root out a mood ring from any thrift store to color me happy that I didn't spend big bucks for a plastic doodad. How much would you be willing to pay to feed your inner kidult?

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