« Animal kingdom is here to help in new skin-care print campaign | Main | McDonald's food now simply flying off the chain's delivery trucks »

August 23, 2010

Caribou wants your pithy words of wakefulness on a coffee cup

By Elaine Wong on Mon Aug 23 2010

Make-the-cup

For those of you who dread Mondays, read this: "Life is short. Stay awake for it." Yes, that's the slogan of Caribou Coffee's latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it's launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!

Comments

Related Posts with Thumbnails

FACEBOOK


SITE SEARCH

search Brandfreak





SUBSCRIBE VIA E-MAIL

Enter your email address:

Delivered by FeedBurner


BLOGROLL