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July 23, 2010

Take your Betty White obsession to a whole new, wearable level

By T.L. Stanley on Fri Jul 23 2010


Betty White's adorable, beaming face really is everywhere, including stamped on your chest. Not only did she kill during her first Saturday Night Live hosting gig (she has an Emmy nomination to prove it) and get her new TV Land sitcom, Hot in Cleveland, picked up for a second season, White is also starring in a line of licensed wearables. As a nod to the legion of young fans who woke up to her via The Proposal and the Super Bowl ad for Snickers, the T-shirts and hoodies are digitally equipped with washable earbuds and a jack for plugging in your iPod or MP3 player. The deal between White and L.A.-based manufacturer Jerry Leigh Apparel will put product into stores next month, according to WWD. (Preview: There's some Shepard Fairey-esque/Obey graphics and some '80s inspired looks—all fabulous). Proceeds will go to the Morris Animal Foundation, an animal-health group that White has supported for years.


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