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July 30, 2010

Snuggie + Macarena create a potently cheesy combination

By T.L. Stanley on Fri Jul 30 2010
There are precious few reliable sources of entertainment these days—the Real Housewives of New Jersey, Sumner Redstone's sexploits, Mark Zuckerberg's white boy dancing—but allow me to add Snuggie commercials to the list. See the latest here and spend exactly no time wondering why it's set to the Macarena song. It just is. Dubbed "Snugarena," this spot shows how easy it is to go about your everyday life wearing a Snuggie, if your activities include eating fast food, line dancing and sideline cheering, that is. (Hey, the dog can wear one, too!) This ad is supposed to serve as inspiration—as if you need it!—for the ongoing contest for Snuggie video parodies. The winner gets $5,000 and a chance to create the brand's next infomercial. There's also a trip to New York for the first-ever Snuggie Choice Film Awards, where the finalists will be screened and everyone will be wrapped in fleece. See some of the entries so far here. And if that still doesn't waste enough of your day, get Snuggie-fied. It's like Mad Men-ing Yourself, except with a lot more lint.

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