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July 14, 2010

Reckitt Benckiser's idea of fun is working at Reckitt Benckiser

By Elena Malykhina on Wed Jul 14 2010

PoweRBrands

Ever wonder what it would be like to work as a marketing executive at a large company (if you're not one already)? Thanks to social media, and a new game from packaged-goods maker Reckitt Benckiser, you don't have to wait to land an actual job to find out. A new game, dubbed poweRBrands, is now live on Facebook. It lets you (virtually) join the firm as a marketing executive, and move up the corporate ladder by completing various tasks. The ultimate reward? Becoming president of Reckitt. According to the company, the game is part of an initiative to "make learning about our industry and marketing both relevant and fun." PoweRBrands is aimed at 18- to 30-year-olds, or those who may be early in their careers and looking to learn how Reckitt's marketing division operates. Come on, marketing must be as fun as farming, right? This is yet another example of a company using social-media games to raise brand awareness. See more examples in our special issue this week on digital gaming.

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