« Babycare products doing just fine in stinky economy, thank you | Main | Amaze and delight your friends with more crazy marketing speak »

July 13, 2010

KFC offering free food in exchange for your World Cup vuvuzela

By Elena Malykhina on Tue Jul 13 2010

KFC-vuvuzelas

The World Cup has come to an end. Some are celebrating Spain's victory, others are mourning the Netherlands defeat, but most are just wondering what to do with their vuvuzelas. KFC has come up with a solution for the latter. The fast-food chain has kicked off a "Vuvuzela Exchange Program," which urges soccer fans to mail in their noisemakers. The first 500 people to do so by July 15 will receive a gift check for a KFC Doublicious sandwich. KFC says its goal is to cheer up bummed-out fans with some free comfort food. Of course, it's also a smart way to drive traffic to restaurants. My question is: What will KFC do with all those vuvuzelas? Anyway, here's the address:

KFC Corporate Headquarters
Attention: Vuvuzela Exchange Program
1900 Colonel Sanders Lane
Louisville, KY 40213

Comments

Related Posts with Thumbnails

FACEBOOK


SITE SEARCH

search Brandfreak





SUBSCRIBE VIA E-MAIL

Enter your email address:

Delivered by FeedBurner


BLOGROLL