Derek Jeter named baseball's most marketable player in survey

Sports Business Daily has determined via survey that Derek Jeter is baseball's most marketable player. Check out the top 10 here. Jeter secured nearly 80 percent of first-place votes from corporate brand managers and marketing executives, possibly because he's the only player on the ballot whom casual baseball fans would know, mostly thanks to him dating a steady rotation of actresses, supermodels and Mariah Carey. That's just a guess, though. The survey results didn't suggest any reasons for why Jeter won by such a substantial margin, but he is a good-looking, charming man in a sport full of dudes with beer guts who spit constantly. Not only that, but any flaws in his personality are overshadowed by everyone else in professional sports either tangling themselves up in sex scandals, running dogfights or killing their families out of nowhere. By those standards, Jeter's public image is in pretty good shape.