Can you do better than the Quiznos singing-kittens commercial?

We've seen it all. Singing dogs, a chocolate-chip-cookie choir and now … vocally inclined cats. Yes, felines are the singing sensation in this new spot from Quiznos. The ad, via WongDoody, shows three cats, dubbed "Singimals," who tout the restaurant chain's new $3, $4 and $5 menu offerings. (Yes, it's still a downturn, and people are looking for cheap meal deals.) This spot began running on national and local TV today. But wait. There's also a social-media component, in which consumers can create their own music video—using the song—for a chance to win $3,000, $4,000 or $5,000. For those of you who wonder how you can top the Quiznos spot, don't worry. Animal cruelty need not be involved. "Each of the cats was filmed individually, receiving treats throughout the day as an incentive to play and have fun with their instruments. No animals were hurt during filming of the commercial," the restaurant chain writes. We sure hope so.