Apple got American Beauty director Sam Mendes to work his magic on this ad for the new iPhone 4, whose primary selling point is the "Facetime" video-calling app. Just in time, too, as a bright new shiny thing can again distract people from Apple's flaws, like the slipshod labor monitoring and WiFi deficiencies. We've seen this before—people want to buy iPads despite not really understanding what, if anything, they do. Once again, Apple has hit upon the ultimate balance of marketing their consumers' intelligence while profiting from their credulity.
—Posted by David Kiefaber