It's no secret that Experian is saying goodbye to its FreeCreditReport.com band. The credit bureau is searching for a replacement band as it reinvents itself as FreeCreditScore.com. The band search was announced last month, and this week 12 semifinalists have been chosen from live performances held in New York, Chicago and Los Angeles. Visitors to FreeCreditScoreBand.com are asked to vote for four finalists. The company is accepting online video submissions through June 16—it has collected 31 so far—and bands from that pool can be voted into the final round, too. Then things will really get competitive, as Experian dangles a $10,000 prize and the opportunity to become the next face of FreeCreditScore.com, among other rewards. Based on the feedback we received to a story I wrote on Brandweek.com, consumers aren't exactly thrilled about the departure of the old band. Those guys have apparently made a long-lasting impression, and Experian must now face a bunch of unhappy groupies.
—Posted by Elena Malykhina