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June 22, 2010

Did Pizza Hut's anti-France World Cup effort in Ireland deliver?

Posted on Tue Jun 22 2010


Pizza Hut's Irish stores have generated a lot of international media for a World Cup promotion on Facebook intended to give away a free pizza to Gaelic consumers every time a goal was scored against France. The chain sought to satisfy fans' appetite for retribution after French player Thierry Henry's unpunished handball in a World Cup qualifier last year denied Ireland entry to soccer's biggest tournament. France, of course, had a disastrous turn in the South African games, culminating in a 2-1 defeat today to the host country (following a goalless draw with Uruguay and a 2-0 defeat to Mexico). But while Irish football fans should be enjoying a dish called revenge with extra cheese and pepperoni, they're turning their wrath towards Pizza Hut instead. It's not clear if the 350-pie limit has been reached or if the site is malfunctioning, but free pizzas appear not to be available to the hungry fans demanding them.

—Posted by Noreen O'Leary


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