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June 17, 2010

AirTran's Harry Potter plane, the next best thing to a broomstick

Posted on Thu Jun 17 2010

Potter-Plane

You don't need to be a Harry Potter fan to wish you could take a ride in a cushy compartment on the Hogwarts Express rather than, say, a commuter train or the family Chevrolet. So, perhaps the folks at AirTran are hoping a little magic will rub off and you won't notice you're stuck in coach. The discount carrier has just unveiled a Boeing 717 that it's christened the Harry Potter 1. The twin-engine aircraft features a magic wand emblazoned across the lower flank of the fuselage, pointing to the highly recognizable lightning lettering from the Potter films—only this time there's marketing alchemy at work. The plane touts the June 18 opening of The Wizarding World of Harry Potter, which is the latest tract of scream- and profit-generating acreage at Orlando's Universal theme park complex. No doubt Potterites in full withdrawal (the final book in the series exited J.K. Rowling's computer back in 2007) will be waving their own magic wands—or at least their credit cards—to get into the new park. But will they be clamoring for a ride on the Harry Potter 1? Well, maybe if they serve butterbeer.

—Posted by Robert Klara

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