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May 18, 2010

'We Built Sioux City' shows just how much Iowa towns can rock

Posted on Tue May 18 2010

The ever-accurate Wikipedia says that Sioux City, Iowa, was originally settled by Native Americans and visited by its first European, a French or Spanish fur trader, sometime before 1804, when Louis and Clark passed through. Wikipedia does note that Sioux City's rebirth was "built on a foundation of rock and roll," a claim bolstered by this video. "We Built Sioux City" appropriates Starship's "We Built This City," which Blender magazine named the worst song ever in 2004 (and was used previously in a Starbucks video aimed at boosting employee morale). Produced as a promotional video for an Iowa biking event whose route includes Sioux City, the video does present Sioux City as a place where pasty white people can rock out without fear. And why not? There's a lot going on. You can even ride a Zamboni around! If you have any doubts, stick around to the end, when Bret Michaels confirms that "Sioux City does rock" … to no less an interviewer than Joan Rivers.

—Posted by Todd Wasserman


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